Do What You Say You Will Do

It’s that time of year when everyone is talking about what they’re going to do next year. They’re called New Years resolutions. Which, for most people, have less substance than a midnight toast. 

I don’t do resolutions. I set annual goals instead. Whether you set goals or make resolutions I have one sure fire method by which you will attain greater fulfillment and success: Do what you say you will do. Most people don’t.

Remember that contractor who said he’d be there Tuesday morning to finish the job? He was a no show. That employee who guaranteed you she’d complete a task by a certain day?  The vendor who promised something during the sales process but didn’t deliver?  

People SAY they’ll do lots of things
Call it good intentions, being over committed, or more to the point, lying. People don’t do what they say they’ll do. Are you guilty of this? Personally, professionally, or both?  Do you make excuses for your lack of completion?

There is no “try,” there is only DO 
When you say you’re going to do something that you have no intention of doing, you’re a liar. To yourself and to others.  No, you weren’t too busy and no you didn’t really “try.” You’re putting in lip service rather than effort.   

How to make this a year of doing, not saying
If you have no intention of doing what you say you’re going to do, stop the idle chatter. Better to not say and not do, than to constantly talk about what you’ll never do.  

Conversely, if you are committed to accomplishing what you say you will, then treat it like a contract. That’s my plan. My goals aren’t lip service, they’re contracts with myself and my business. In 24 years I’ve never breached a contract with a paying client, so why do it with myself? 

Make this year productive and prosperous. Commit to a few less things. Say no to unnecessary obligations. Work with purpose. And most importantly, do what you say you’re going to do.

Damian Mason is a businessman, speaker, and doer.  Find him at

Angie Carel